Social media has continued to advance and grow. Each day, a new feature, new technology and new uses for the social media continue to appear and others continue to become obsolete. The aim of social media platforms is to continue to grow and advance far and outdo their competitors. The introduction of Instagram, just the other day made many people rush to it. The rush seems to continue and people are becoming more and more amazed by it daily. This can be evidence by the extensive use of the platform today. Just log in and register an account and see all the amazing services that instagram has for you.
Mega News
Instagram just recorded its highest active users in every month this year to be around 600 million. Considering that the platform was introduced to the market the other day, this is a major achievement and a target that has just been knocked. 600 million users being active on Instagram each passing day is an advantage as this is said to be double the United States population. It seems that pictures, videos add to the context and if shared once a month contributes to such huge successes.
The announcement was made through the Instagram blog. The post shared was aimed at thanking the users for being themselves and using the platform to entertain and contribute to others and in the diversity of the platform. In addition, Instagram thanked the users for their continued use of the different means and ways to share information, pictures and videos through the new incorporated features i.e. direct for videos and disappearing images or photos etc. Furthermore, Instagram states that it has updated its safety tools and services aimed at offering the user control over feedbacks, comments and any other form of experience issued by other users. All this is aimed at providing a personalized experience and connection to the outside world in your own way.
Growth Curve
Instagram reports that growth began and rapidly advanced in the last six months since June where the platform recorded over 100 million active users. With this kind of growth, Instagram has hit the market in a wave and soon it may advance and provide head-to-head competition with other major players in the market today. The post shared attributes the achievements to the new features that have been added to the platform over that specific period. These have brought the main aim of the platform to different individual and driven them to becoming common and goal, oriented. In fact, everyone wants to be connected somehow and what better way than using pictures and videos that shows and indicates your personality.
Competition
These players include Facebook with 1.18 billion active users on a daily basis and Snapchats 150 million active users on a daily basis. Twitter has fewer users with 313million active users on a monthly basis. With the 600 million active users in a single month, Instagram poses a threat especially to Snapchat, which is the biggest competitor in that specific field. However, Instagram has not provided the daily figures depicting the number of active users, which probably places Snapchat ahead of it. This kind of competition does not pose a huge difference with the numbers that Instagram has provided. With further growth in the coming year and in the future, Instagram will soon overthrow and take over Snapchat if they don’t improve and increase their active users in the near future. Furthermore, growth is continuous and of Instagram does not slide or fail, soon it will be competing with Facebook and other major technological platforms.
Future
In the near future, it is possible for instagram to enter the new level and league and compete with the likes of Facebook. Introducing new features, new platform functionalities and keeping the users engaged is just one of the strategies that instagram is using to earn more users. As more services emerge and are provided, the more aggressive and fierce the competition between the different social platforms. Facebook still reserves the initial or original market niche as the pioneer in the social media platforms. It might be hard to compete with it but if the growth curve depicted by Instagram continues, soon it might be competing with it. The growth rate has already pinned Instagram to be a larger platform than Facebook’s number one competitor Twitter. This makes it the first competitor for facebook. This in turn makes it the third most used social media platform in the whole world after facebook and Snapchat.
Read More: Become A Video Star With Instagram’s New Feature
Conclusion
Creativity is an essential element in the development of the different platforms and in this case social media platforms. By being creative, inventive and innovative just like Instagram, you are bound to earn more people into your fold as a platform. The different creative features introduced by Instagram in the last six months has earned and brought extensive outcomes and achievements. Furthermore, fulfillments of objectives have been attained making it an accomplished year for the staff, pioneers, and all stakeholders of the Instagram platform. As a fact, we are being encouraged to continue taking photos, images and videos, share them through Instagram and contribute to the celebrations.
