Would you dream that a smartphone would be conceived with just the best knowledge and that all the marketing glamour would be put aside? Well, this is sort of the reality that we’re seeing unfold here with the new Nextbit smartphone coming on September 1st from former employees coming from very important companies, and who are now looking to put forward their own version of what they consider to be the ideal device. In this world where startups and kickstarters are becoming a more common thing, this was almost bound to happen.
Nextbit to Be a Personalized Phone
This device is called Nextbit and was conceived by individuals with a past at companies Apple, Amazon, Google and HTC, so the background is pretty promising already. Of course, creating a new company wouldn’t mean doing the same thing for these people and the Nextbit smartphone is aiming to be something interesting and different. Tired of your current smartphone? This one device could do the trick come September.
Customization seems to be at the center of this new company and project. By building this smaller company, these experienced former employees will be using the opportunity to establish a more personalized experience with their customers and even some closer interaction with them with the help of Facebook, Twitter and the like. Contrarily to what some observers might think, the new device created by the company won’t be aiming to be exactly the most affordable smartphone you would think of.
A Phone in the Upper-Range
More or less 350$ will be needed to get your hands on this new experience and from the sound of things, the creators are looking to impress with something original and that will trigger excitement in the customers. The idea behind the project seems to be that customers would grow tired of the current phone selection, and the concept might indeed be true. Phone makers like Apple and Samsung have been going with the same lines for years now, and customers are more likely getting more of the same when they switch phones, unless they switch companies… but then again, there might be some phone owners that will be looking to have more than an upgrade when they choose their next phone. Nextbit might then come as the answer and provide a much needed alternative, and that in that higher price range that a lot of customers are used to going for. The results you would get on the Nextbit shouldn’t be different in terms of quality, but it should represent a changé in terms of originality and the software adaptation and customization aspects.
So overall, it pretty much seems to be the caliber of the employees behind the launch of Nextbit that seems to be generating its buzz, rather than the phone features so far. Indeed, the most interesting thing will be that these individuals are coming over from companies that are usually competitors and which hold very different philosophies, so it will be interesting to see how they manage to mix and match and come up with something unique, which seems to be the primary objective. It seems like customers will have to pay around the same price as a standard phone, so originality will be a big factor for people who want to take the “risk” that might be associated with trying phone companies that are just showing up with their first offering.
Alternate phone creators seem to be making the headlines quite a lot these days with also OnePlus making waves with their latest offerings, although they are doing so in a lower price range. But still, the results are still there for that other company and that may be what has given the Nextbit team more hope and energy to create their project. Are you excited about a new phone being created by people coming over from major companies? Or do you think that the lack of a bigger corporation behind the product will show in the end results? Let us know in the comments and what you think would be the right features to include in the Nextbit.
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